If you are worry about your pageviews then please update your content. Content marketing is also a wonderful way for web portals such as news, games or any horizontal portals.
If we consider any news portal then they should pay attention to as below
- RSS Feeds
- Poll
- Send a email to friend facility
- Blog
- Make your homepage link
These are very few of them but point is a reader would love to come again to your news portal. you may give them good layout with cool design and colour and short and very interesting articles.
If you update content on your site/portal, you have a chance for getting new visitors and maintaining existing visitors.
So, start making your web portal content rich for better online marketing.