For asking about your strategy for MySpace in India to Deep Malhotra, (Director of Sales, MySpace India)!
Myspace try to build content, all Myspace media campaigns will be more related to building content.
For asking about focus to capture the attention of existing users or try to increase the pie!
It has to be done more at the macro level where the government’ role important. On Internet there are plenty of websites, on mobile no great application.
Majour points he made.................
- Myspace is trying to figure out how to use the mobile user base and Internet infrastructure so that we have more people on our network.
- India is about Rs 430 crore online advertising market, finance, travel and online classifieds verticals command 70 per cent of the market which lefts myspace to 30 per cent only.
- Internet has been totally focused on the Roi (return on investment), performance, CTR (click through rate), CPC (cost per click), CPM (cost per thousand impressions).
- Branding in myspace would be opportunity myspace can give to their advertisers where advertisers can get exclusive content.
- Banner advertising could give CTR from 1 percent to 15% and not necessarily 0.5% or less.
- Myspace is focusing on content building rather then any offline or online media because exclusive content helps for building constant strength.
(Source: Alootechie)