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Friday, August 5, 2011

Virgin mobile online marketing strategy

Virgin mobile plans to for its site. The site will provide regular information such as tariffs, the different models of mobile phones on offer, and other features such as ringtones, wallpapers and game downloads exclusive to Virgin mobile handsets.

The website is targeting youth of india mostly. It will be best in its class and will appeal to youth.


They have launched banner ads across major portals such as Yahoo!, MSN, Rediff, Indiatimes, Sify and even social networking sites such as Facebook, which will take users to the Virgin site. Search marketing is also carried out with youth related keywords such as ‘music’ and ‘games’.”

Mindshare Interaction is working on a viral campaign for the brand and has plans to use social media as well.

(Via: Agencyfaqs)