1) Brand building by promotions, events, advertising
a) Internet advertising on social media networks by banner advertising and demographically targeted audience
b) Viral marketing campaigns e.g. makaan.com 'kahani mein twist' viral campaign
c) Celebrity Branded Channels e.g. IBIBO's Ravi Shastri Sawaal Channel
d) Celebrity endorsed communities e.g. yahoo's Sunil Gavaskar podcasting Channel
e) Co-Branded events e.g. Saregama's branded contest on Rediff Ishare
2) Social Media
a) Blogs such as corporate blog
b) Blogs as a Integral part of marketing strategy like widget strategy for rich media players, videos, images, podcasts
3) Direct sales by referrals, lead generation
4) Mediated Marketing Research
a) Sponsored communities on social networks
b) Customized website or microsite e.g .sunsilk gang of girls
(Via: Webyantra)