Internet Marketing Pay Per Click Advertising

Friday, August 5, 2011

Website marketing through content!

If you are worry about your pageviews then please update your content. Content marketing is also a wonderful way for web portals such as news, games or any horizontal portals.

If we consider any news portal then they should pay attention to as below

- RSS Feeds

- Poll

- Send a email to friend facility

- Blog

- Make your homepage link

These are very few of them but point is a reader would love to come again to your news portal. you may give them good layout with cool design and colour and short and very interesting articles.

If you update content on your site/portal, you have a chance for getting new visitors and maintaining existing visitors.

So, start making your web portal content rich for better online marketing.

Save costs Few ways!

As per (Pluggd.in) The two serial entrepreneurs from Silicon Valley, Jason Calacanis and Mike Arrington have shared a few wonderful tips on how to save money as well as increase productivity for startups.

[Money Saving Tips]

- REimburse mobile bills instead of buying of phone system

- Put few common computers instead of microsoft office for everyone

- Use job board instead of recruiters

- Buy cheap tables and expensive chairs

[Productivity Tips]

- Buy everyone lunch four days a week and establish a no-meetings policy. Going out for food or ording in takes at least 20-60 minutes more than walking up to the buffet and eating. If you do meetings over lunch you also save that time. So, 30 minutes a day across say four days a week is two hours a week… which is 100 hours a year. You get the idea.

- Outsource accounting and HR

- Try automatic espresso machine at the office

- Start a blog and promote it the community.

- Arrange events like Barcamps to meet prospective customers/employees and promote your products and services.

(Source: Pluggd.in)

Know Your website

Here are few Online tools to know your website

1) Web Hosting India

100 GB Space, 2 free domains, host 10 sites, Windows/Linux Rs. 300/m

www.NetwayWeb.net

2) Just-Ping.com - It will help you to know your website or blog is accessible from different cities of the world

3) WhoIsTheOwner.net - To know the contact address, email and phone number of the website owner.

4) YouGetSignal.com - The web server that is hosting your website may also be housing dozens of other websites

5) WhoIsHostingThis.com - Enter the URL of any website and this online service will show you the name of the company that’s hosting the website.

6) SocialMeter.com - This service helps you determine the popularity of a web page on social sites like Digg, delicious, Google Bookmarks, etc

7) BuiltWith.com - Is Digg running on Apache or Windows Servers ? What advertising programs is Arrington using to monetize TechCrunch ? Is Google using Urchin for web analytics ? Is CNN using Akamai ? For answers to all these questions, refer to BuiltWith - a website profiling service that tells you about all the technologies used in creating a website(Source: Labnol)

Search Engine list

Catch the list of search engines in the world

Google, Yahoo, Msn, altavista, baidu, lycos, askjeeves, alexa, zapmeta, a9, aol, clusty, become, dogpile, entireweb, exactseek, froogle, Gigablast,InfoSpace, kanoodle, kartoo, looksmart, MIVA, netscape, openfind, overture, teoma, viewscore, webcrawler, wisenut.

A Interview of Google ceo is found from faz-community as below.

- Sometimes video and display advertising works, sometimes it doesn't. Mobile works all the time.

- Mobile will be a larger business than the PC-Web. But it will take a few years.

- The web 2.0 architecture is not necessarily a revenue opportunity. This is not where the money is.

- It is obvious that people spend a lot of time in social networks. I believe there will be some new advertising products, that will work, but I don't think they are invented yet.

- Cloud computing is a business model for Google.

- Google may be the leader in text ads but Google is not in the online ad market in general or display advertising. Yahoo is the leader in display advertising.

- 4 years ago Google agreed to work with larry and sergey together at least 20 years. So we have at least 16 years to go.

(Source: faz-community)

What is Web 2.0?

- web 2.0 was introduced by time O'Reily at a conference in 2004

- web 2.0 is improved form of world wide web

- Tools/platforms that enable users to tag, blog, comment, modify, augment and rank

- Notion of ' participatory web'

- Key principles Read Vs Read & Write and users generated content, Content comes to you e.g. RSS

(Via: Webyantra)

Online Matrimonial Market size

- Online matrimony is worth Rs 140 crore, up from Rs 58 crore in 2006.

- Visitors moving to the Net for matrimony up from 15% last year to 48%.

- Over 12 million Indians use online matrimonial searches.

- Matrimonial sites are now the 13th most popular mainstream online activity.

- There are nearly 20 million members worldwide for the leading two sites alone.

(Via: Indiatoday)

Search Market Market Size

According to a study conducted by Internet and Mobile Association of India (IAMAI), the domestic search engine market is currently pegged at $50 million (Rs 200 crore), which is expected to touch $200 million (Rs 800 crore) in the next four years.

(Source: Business-standard)

Online Bus Ticket Market India

Interview with Phanindra Sama, co-founder of redBus.in (Online Bus Ticket)

RedBus is an aggregator of bus tickets via channels: website (about 1 million page views a month); call centers and offices in Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Pune, Vijayawada and Vizag and Partner distributors (Subhiksha, BangaloreOne, Oxigen, Sify iWays and the list keeps growing).

Market size : Around 15000 Crores

Competition : In Chennai there is ticketgoose. In Bangalore there is customerneedz. In Mumbai there is Ticketvala and in Hyderabad there is abhibus.

(Source: kamlabhattshow)

Yahoo India New Plan (Web Hosting)

Yahoo Inc. has launched a service to build and host websites for small and medium enterprises (SMEs) in India for a fee and by providing 5 gigabytes of hosting space and 200 customized email addresses, in addition to Rs250 worth free ad space or clicks on its search engine. As the Internet company aims to attract more users online to earn a higher income from local advertisements.

There are about 1.7 million organizations that can be classified as SMEs in India and they spend about Rs3,400 crore on IT products and services every year, according to technology researcher International Data Corp.

India has around 486,000 domains or Internet addresses, according to Webhosting.Info, an Internet research firm.

Yahoo plans to use resellers or computer vendors in small towns to get more firms online. Yahoo is offering the service at Rs999 a year while Webtrust Solutions offers a similar service at Rs3,250.

(Source: livemint)

Mumbai based seedfund will invest in IIM calcutta students new plan on internet business. The business plan was won over judges at the annual B-plan shocase organized by the IIM Calcutta.

The two teams Mudranik and uniapply will start new business as Team Mudranik, formed by Abhaya Agarwal, Jaya Jha and Sachin Agarwal, wants to offer self-publishing services to users. It will provide tools to users to design their own books and sell them on an online platform. UniApply, formed by Kamlesh Ladhad, Kaustubh Gupta and Ranjan Banerjee, wants to provide a student information portal on colleges and courses available across India.

These are very good idea for doing business. I am thinking about the books which are hot selling products in the internet and also the student information portal which is growing at the faster rate in india. (Read the full story Livemint)

Internet Users in india

India had 30 million internet users in April 2007, six million more than it had a year ago, according to a survey released by Juxt Consult Pvt. Ltd, a Delhi-based Internet research firm. 20 million of these users are on the Net daily.

Juxt Consult’s study is based on a survey of 10,000 households across 31 cities while most other estimates are based on extrapolations that include assumptions regarding the number of people who share an Internet connection at work and home. The workplace is where most users still access the Internet (up 16% over the last year to 78%). Despite the growth in users, Internet penetration in India is a relatively low 9%. This survey found that 56% of all Internet users are part of social and professional networking forums.

The 25% growth in Internet users is on the back of an increased penetration of broadband. At least three out of four regular Internet users who accessed the net from home were found to be using broadband or high-speed connections. At least 74% of office-based usage was on similar connections.

(Source: livemint)

Unique visitors from countries

Unique Visitors from various countries

Usa 161.6 million

China 95.7 million

Japan 54 million

Germany 33.4 million

UK 32.4 million

France 27.8 million

South korea 26 million

India 25.2 million

Canada 23.7 million

Italy 17.7 million

(Via: Techcrunch)

Some more ways for online marketing

Marketing by Internet:-

Search Engine Marketing

Search engines are the best way to promote your website. Just submit url to majour search engines such as Google, Yahoo, Hotbot, Msn, Altavista, Aol, etc. but, be aware of my above tutorials about how to submit url in search engines.

Directories

other way to submit url is in to directories. There are many directories are available for free such as dir.peksman.com, dir.profseo.com,dir.rankalert.net, dir.search.ch, More Over Syndic8, New Is Free, News Knowledge, Genecast, Technorati, DayPop, Feedster.We can say that as a free internet marketing ideas.Yellowpages and B2B Portals

Submit url in B2B portals such as alibaba.com, indiamart.com and yellowpages such as infobanc.com. These marketing can help you to better result in search engnies. Make sure submit url to any search engine will become as an assest for your marketing through internet.

Pay per click

go for pay per click advertising. It is a best way to promote your products. Google Ad words are the best for pay per click. Apart from search engine marketing . pay per click is the best way to do internet marketing.Don't know what keywords to use in your marketing campaigns?

Points to remeber for SEO

search engine submit url:-

Navigation and Layout

For search engine submit url it is required for your user to navigate website properly. Your users can go easily from home page to other pages. and every page should have sitemap and also your contact details for best search engine marketing.

Simple and Clean

For better marketing of search engine friendly site you require to keep your site clean and simple.So that users can easily do surfing to your site.

Content

Content is king in internet marketing of your site.It will say users about you and your products. There are many internet marketing ideas such as articles directories. many blogspot users have done submit url to free directories for better search engine results.

Meta Tags:-

Robots.txt

search engine utilize robots to crawl and index your web page. Robots.txt can say index or not index.If you dedicated to your url for marketing through internet then be clear about robots.

Titles

For Search engine marketing tilles are key to submit url in any Search engine. For example my blog's title is search engine marketing internet marketing submit url. your title should be matched with keywords like search engine, marketing, internet, marketing, url, submit, search engine marketing,internet marketing, url submit, marketing search engine, submit url etc.

SPAM / E-mail Advertising

Avoid SPAM/E-mail advertising not only do users commonly not pay attention to SPAM it can damage your e-mail address and/or domain to be blocked and you may not able to send e-mails. Avoid your marketing with these.

Bad Links

Bad links and free links are not good. for better search engine marketing do not submit url to ban links.

Spelling and grammar

There are plenty of sites available in internet for finding errors for your spelling and grammar used to submit url in any search engine.

Links

Links to sites which are ranking high in search engine. you can do marketing of your site free as well as paid by link trading.

Ways for online marketing

Online marketing can be done by following ways.

Banner advertising : just put a banner in major portals and get your maximum traffic this a way to generate awareness about your newly or existing sites. It will be easy for you if you have a banner with popular portals such as yahoo, rediff or indiatimes.

Viral Marketing: This could be a way to generate awareness about your campaign or newly launched product. it could be done by video, games or sms for reaching your consumers.

Seach engine marketing: This could be done by seach engine optimization with yahoo, google, msn, altavista. select your keywords and get in touch with your consumers. or you can display text based advertising as sponsers in search engine.

Affiliate marketing: As per my earlier post this is could be a best method for online marketing. you can generate online sales by the way of this method.

Email Marketing: Get the database and mailed them your offers. when people will see your mails they will go for online purchase.

ROI is very important for online marketing

Companies are affording tons of dollars in online marketing but it will be necessary for them to calculate ROI on every dollar spends. Online marketing would be a best and cheap way to promote your products and services but It will be necessary to understand finance part.

Let say you have a very small budget of 10,000 indian Rs. for online marketing now, question comes how you utilize this sum for your effective ROI. you have lots of option such as SEM, Viral, Email, Affiliate etc....

If you hire a search engine expert or company then also you might not get first spot of your keywords in this budget. But, you can try text based advertising which will definetly give good clicks and sales.

If you select viral or affiliate marketing then might in this budget it will not be effective. Let's try email marketing!!! Humm!! you have a chance to be in touch with lots of people if you have your own mailers you could generate effective ROI from email marketing withing above budget.

Conclusion: What ever your budget identify the best method for online marketing for your effective ROI. Get in touch with experts but do not waste your single dollar in online marketing.

Online Marketing by forums

Forums

Best way to increase your website traffic by going in to forums. Easy to sign up and just ask or answer questions to other members and you will be rewarded with unique visitors to your website.

You may go to yahoo answers and then answers readers question by putting a link of your website then you can redirect your visitors to your site. There are lots of forums available for different categories.

Affiliate Marketing software

There are some software's available in the market for your help. You may be thinking that how i can do affiliate marketing with my website. but you need not have to worry because various software's will do job for you.

Software can work for you by managing affiliates. It can work for you by managing affiliates commission reports, affiliates leads and many more automatically.

Software's are easily available and you can download easily. you will have to pay some money but all your work would be done from software's.

Virgin mobile online marketing strategy

Virgin mobile plans to for its site. The site will provide regular information such as tariffs, the different models of mobile phones on offer, and other features such as ringtones, wallpapers and game downloads exclusive to Virgin mobile handsets.

The website is targeting youth of india mostly. It will be best in its class and will appeal to youth.

They have launched banner ads across major portals such as Yahoo!, MSN, Rediff, Indiatimes, Sify and even social networking sites such as Facebook, which will take users to the Virgin site. Search marketing is also carried out with youth related keywords such as ‘music’ and ‘games’.”

Mindshare Interaction is working on a viral campaign for the brand and has plans to use social media as well.

(Via: Agencyfaqs)

Hindustan Unilever online promotion of lux

Hindustan Unilever has launched a special website called Magicofblack for its newly launched black soap - Lux Provocateur in January 2008.

Hindustan Unilever is using both offline and online medium to promote the site. It has launched a banner advertising campaign which is running across various portals like Zapak, MSN, Yahoo and Facebook. A special Facebook application called ‘Provocateur’ has also being released to let the users on social media site to showcase their transformed avatar and share their fantasy stories around it.

The TVC on Lux Provocateur which is on air from January 2008 onwards also carries the URL of the site. The site has received 2.73 lakh page views till march 2008.

(Source: Agencyfaqs)

Social Media Branding

As per Watblog.com article Social Media branding may be paid or non paid dependent upon what you are proposing.If you are commercial entity or a big brands then there are two options either you tie up with a small social media site and pay very little and promise them good traction from your association or pay some big bucks to get the big boys of social media in India.

Social Media Optimization is all about working on building a positive presence across social media sites i.e. facebook, orkut, youtube, flickr, twitter etc and making sure that the maximum potential of these social media sites is leveraged to connect with a target audience that is interested, engaged and evangelised to participate in conversations concerning the companies products and services.

While Social Media Branding is not looking at only a conversation propagation it looks at creating a branded presence by tying up with social media sites. In the former there is no apparent tie up i.e. in social media optimization one uses the available social media tools to engage existing audiences on that third party platform while in social media branding one would be using the third party platforms to create a branded experience which becomes a destination in itself for users looking to engage with that brand. This could be done through a contest, freebies or just with a branded page on a social media site that looks to engage users.

(Source: Watblog)

Increase Your website traffic

A article from Marketing sherpa guides free seo tools to help you for finding better website traffic.

1. Google Advanced Search for finding which sites are linking to your competitors website.

2. Google Trends for finding the volume of keywords. use this tool for making good keyword strategy.

3.Microsoft Advertising Adcenter use this tool for making good keyword startegy for only in MSN search.

4. Rank-checker use this tool for checking of ranks.

5. Seoquake use this tool for researching in search competition.

6. Google Hot Trends use this tool for hot trends for making sound keyword strategy.

(Source:Marketing sherpa)

Best & worst method for online advertising

According to survey done my marketingsherpa.com paid search ads has got very good response in online advertising. For, online advertising methods behavioural targeting advertising got good response while pop-ups and pop-under advertising got worst response. Catch the whole survey Survey by marketingsherpa

Page views and rates (Indian leading portals)

Page views (Monthly)
Rates (CPM)

Year 2007

Rediff

700 Million

125 CPM

Yahoo

600 Million

200 CPM

Indiatimes

400 Million

125 CPM

MSN

300 Million

100 CPM

Sify

150 Million

100 CPM

Sulekha

100 Million

100 CPM

Weabduniya

60 Milllion

125 CPM

Indiainfo

30 Milllion

100 CPM

Indya

20 Million

150 CPM

NDTV

80 Million

125 CPM

Hindustantimes

40 Million

100 CPM

Cricinfo

90 Million

150 CPM

Money control

50 Million

125 CPM

(Source: Starcom Mediawest Group)

(Via: Businessworld)

Web 2.0 Business Opportunities

1) Brand building by promotions, events, advertising

a) Internet advertising on social media networks by banner advertising and demographically targeted audience

b) Viral marketing campaigns e.g. makaan.com 'kahani mein twist' viral campaign

c) Celebrity Branded Channels e.g. IBIBO's Ravi Shastri Sawaal Channel

d) Celebrity endorsed communities e.g. yahoo's Sunil Gavaskar podcasting Channel

e) Co-Branded events e.g. Saregama's branded contest on Rediff Ishare

2) Social Media

a) Blogs such as corporate blog

b) Blogs as a Integral part of marketing strategy like widget strategy for rich media players, videos, images, podcasts

3) Direct sales by referrals, lead generation

4) Mediated Marketing Research

a) Sponsored communities on social networks

b) Customized website or microsite e.g .sunsilk gang of girls

(Via: Webyantra)

Online Ad Performance

Online Ad performance Key points

- Placement of ad very important

- Contextually targeted ads are getting better ROI

- After that Behaviorally targeted ads are getting good ROI

- Frequency of ads are important for effectiveness

- Video Advertising are more likely to be understood

(Source: Marketingsherpa)

Online Advertising Networks India

Komli

Pubmatic

Tyroo

Google Adsense

DGM

Paypod

Ozone Media

Sulekha Ad network

Indiads

AdsforIndians

(Source: Trak.in)

Small Web site Performance

According to Pubmatic which benchmarks effective cost per thousand impressions (eCPM) data from more than 3,000 websites on a monthly basis, eCPM averages for March 2008 were $1.18 for small websites, $0.34 for medium websites and $0.38 for large websites.

Small Web site segment: Less than 1 million page views per month.

Medium Web site segment: Between 1 million and 100 million page views per month.

Large Web site segment: Over 100 million page views per month. (Via: Alootechie)

Myspace India Strategy

For asking about your strategy for MySpace in India to Deep Malhotra, (Director of Sales, MySpace India)!

Myspace try to build content, all Myspace media campaigns will be more related to building content.

For asking about focus to capture the attention of existing users or try to increase the pie!

It has to be done more at the macro level where the government’ role important. On Internet there are plenty of websites, on mobile no great application.

Majour points he made.................

- Myspace is trying to figure out how to use the mobile user base and Internet infrastructure so that we have more people on our network.

- India is about Rs 430 crore online advertising market, finance, travel and online classifieds verticals command 70 per cent of the market which lefts myspace to 30 per cent only.

- Internet has been totally focused on the Roi (return on investment), performance, CTR (click through rate), CPC (cost per click), CPM (cost per thousand impressions).

- Branding in myspace would be opportunity myspace can give to their advertisers where advertisers can get exclusive content.

- Banner advertising could give CTR from 1 percent to 15% and not necessarily 0.5% or less.

- Myspace is focusing on content building rather then any offline or online media because exclusive content helps for building constant strength.

(Source: Alootechie)

Online Advertising and ROI

As per Marketingsherpa article I am making few notes for what ads works and how to improve ROI. (Presentation for the year 2008).

- Online advertising is notices for 3 1/2 of 100 people comes to site

- Small targets and big budget or big targets and small budget which is important in online advertising? It depends on profit margins if you have a huge target but your profit margin is less than it does not make sense to spend money. vice- versa.

- Get the attention from viewers by your advertisement is essential and say your message and what you have to say and other things like frequency and repetition will help you out for your creative online advertising.

- If you going to do display advertising then focus on branding. let educate by giving information and when people understand then they will definitely click your ad and then conversation.

- Video advertising works better at communication because when you add more communication power in to ad unit then it just make.

- Behavioral targeting and contextual advertising are best ways to achieve great ROI because for that you are reaching to specific audiences and you are serving your ads to niche groups. for marketing perspective if consumer is not considering the product then you are wasting your impressions.

- Ads which appears on first scroll could produce better results then the second scroll or at the bottom of the site also fewer ads in the site would get more eyeballs.

- E-commerce guys can do branding from Monday to Friday and for Saturday and Sunday they could give discounts to increase the sales.

- If you are doing display advertising then it might be possible that consumers would not click your ad but could search your products in search engines or ask a friend via email.

(Source: Marketing Sherpa)

Genres of Web 2.0

- Social Networks such as orkut, facebook, yaari, friendster, Minglebox

- Media Online communities such as youtube, flickr, slideshare

- Web 2.0 with transactional (web 1.0) business models such as online gifting, online photo printing & delivery.

- Internet portals with web 2.0 features

(Via: Webyantra)

Free classified site list

I have collected few names for online advertising. It will give you to promote your website for no cost. catch it now!!!

http://www.blogger.com/goog_2077240413

http://www.inetgiant.com/

Global Web 2.0 Business Models

- Sell special services targeted community (linkedin)

- Sell services to large group of SME's (Salesforce.com)

- Sell data to partners (Facebook)

- Get revenue share from transactions (Ebay)

- Sell Advertisements (Google Adwords)

- Sell Premium memberships (Flickr)

- Sell your company (youtube)

(Via: Webyantra)

Article Marketing Strategies

Article Marketing

Write online articles and submit it into various article directories for free and you will be rewarded online traffic for marketing of your website. It is very simple way to promote your website for without cost. but make sure that you will not copy anything.

You can write on your own words related to your products and services then visit various article directories such as ezinearticles.com and submit your article for free. Now, in these directories lots of visitors are coming around the world they might see you article and you can capture their attention by giving a link of your website at the end of article.

For online marketing article marketing is a easy and cost effective way for promotion.

Behavioral Targeting Advertising

I was found a good article for online marketing trends. Recently released study from Marketingsherpa shows Behavioral Targeting is finally making inroads generating next best results in terms of Return on Investment to contextual advertising.

Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made (which is found using tracking cookies) to select which advertisements to display to that individual.

The Three kinds of Behavioral Targeting as below

1. Based on website/web page visited.

This type of Behavioral Targeting develops behavioral segments by finding users who have gone to specific web sites that have very targeted content. For example students who frequent Job websites like Naukri or Monster would become part of the “Job Seekers” segment.

Then, these users are re-targeted when they are found on other more general content type sites.

2. Based on keyword searched or content that was read.

This type of Behavioral Targeting develops behavioral segments by finding users who have searched for product using specific keywords.

3. Based on past visitors to your website.

This type of Behavioral Targeting creates behavioral segments of users who have visited the web site and monitors visitor response to site content and conversion.

(Source: Ideas Mark It)

Make Money Online Tips

Here are few ways to make money from your website!!!!!

- PPC Advertising Networks

- Banner Advertising

- Affiliate Marketing

- Text link Ads

- Create Email list

- Offer Consultancy Services

- Selling Templates

- Selling Hardcover books

- CPM Advertising

- Monetization Widgets

- Sponsored Reviews

- RSS Feed Ads

- Sell Premium Content

- Sponsors for Single Columns or Events in your site

- Creating Private Forums

- Creating Job Boards

- Getting Paid Surveys and Polls

- Placing Pop-ups and Pop-unders advertising

- Placing Audio Ads

- Selling an Ebook

Source:

dailyblogtips.com/ways-to-make-money-online-with-website/

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