Hindustan Unilever has launched a special website called Magicofblack for its newly launched black soap - Lux Provocateur in January 2008.
Hindustan Unilever is using both offline and online medium to promote the site. It has launched a banner advertising campaign which is running across various portals like Zapak, MSN, Yahoo and Facebook. A special Facebook application called ‘Provocateur’ has also being released to let the users on social media site to showcase their transformed avatar and share their fantasy stories around it.
The TVC on Lux Provocateur which is on air from January 2008 onwards also carries the URL of the site. The site has received 2.73 lakh page views till march 2008.
(Source: Agencyfaqs)