If you are worry about your pageviews then please update your content. Content marketing is also a wonderful way for web portals such as news, games or any horizontal portals.
If we consider any news portal then they should pay attention to as below
- RSS Feeds- Poll- Send a email to friend facility- Blog- Make your homepage link
These are very few of them but point is a reader would love to come again to your news portal. you...
Friday, August 5, 2011
Save costs Few ways!
As per (Pluggd.in) The two serial entrepreneurs from Silicon Valley, Jason Calacanis and Mike Arrington have shared a few wonderful tips on how to save money as well as increase productivity for startups.
[Money Saving Tips]- REimburse mobile bills instead of buying of phone system- Put few common computers instead of microsoft office for everyone- Use job board instead of recruiters- Buy cheap tables and expensive chairs
[Productivity...
Know Your website
Here are few Online tools to know your website
1) Web Hosting India100 GB Space, 2 free domains, host 10 sites, Windows/Linux Rs. 300/mwww.NetwayWeb.net
2) Just-Ping.com - It will help you to know your website or blog is accessible from different cities of the world
3) WhoIsTheOwner.net - To know the contact address, email and phone number of the website owner.
4) YouGetSignal.com - The web server that is hosting your website...
Search Engine list
Catch the list of search engines in the world
Google, Yahoo, Msn, altavista, baidu, lycos, askjeeves, alexa, zapmeta, a9, aol, clusty, become, dogpile, entireweb, exactseek, froogle, Gigablast,InfoSpace, kanoodle, kartoo, looksmart, MIVA, netscape, openfind, overture, teoma, viewscore, webcrawler, wisen...
Interview of Google CEO
A Interview of Google ceo is found from faz-community as below.
- Sometimes video and display advertising works, sometimes it doesn't. Mobile works all the time.
- Mobile will be a larger business than the PC-Web. But it will take a few years.
- The web 2.0...
What is Web 2.0?
- web 2.0 was introduced by time O'Reily at a conference in 2004- web 2.0 is improved form of world wide web- Tools/platforms that enable users to tag, blog, comment, modify, augment and rank- Notion of ' participatory web'- Key principles Read Vs Read & Write and users generated content, Content comes to you e.g. RSS
(Via: Webyant...
Online Matrimonial Market size
- Online matrimony is worth Rs 140 crore, up from Rs 58 crore in 2006.- Visitors moving to the Net for matrimony up from 15% last year to 48%.- Over 12 million Indians use online matrimonial searches.- Matrimonial sites are now the 13th most popular mainstream online activity.- There are nearly 20 million members worldwide for the leading two sites alone.
(Via: Indiatod...
Search Market Market Size
According to a study conducted by Internet and Mobile Association of India (IAMAI), the domestic search engine market is currently pegged at $50 million (Rs 200 crore), which is expected to touch $200 million (Rs 800 crore) in the next four years.
(Source: Business-standa...
Online Bus Ticket Market India
Interview with Phanindra Sama, co-founder of redBus.in (Online Bus Ticket)
RedBus is an aggregator of bus tickets via channels: website (about 1 million page views a month); call centers and offices in Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Pune, Vijayawada and Vizag and Partner distributors (Subhiksha, BangaloreOne, Oxigen, Sify iWays and the list keeps growing).
Market size : Around 15000 Crores
Competition...
Yahoo India New Plan (Web Hosting)
Yahoo Inc. has launched a service to build and host websites for small and medium enterprises (SMEs) in India for a fee and by providing 5 gigabytes of hosting space and 200 customized email addresses, in addition to Rs250 worth free ad space or clicks on its search engine. As the Internet company aims to attract more users online to earn a higher income from local advertisements.
There are about 1.7 million organizations that...
Mumbai based seedfund will invest in IIM calcutta students new plan on internet business. The business plan was won over judges at the annual B-plan shocase organized by the IIM Calcutta.
Mumbai based seedfund will invest in IIM calcutta students new plan on internet business. The business plan was won over judges at the annual B-plan shocase organized by the IIM Calcutta.
The two teams Mudranik and uniapply will start new business as Team Mudranik, formed by Abhaya Agarwal, Jaya Jha and Sachin Agarwal, wants to offer self-publishing services to users. It will provide tools to users to design their own books and...
Internet Users in india
India had 30 million internet users in April 2007, six million more than it had a year ago, according to a survey released by Juxt Consult Pvt. Ltd, a Delhi-based Internet research firm. 20 million of these users are on the Net daily.
Juxt Consult’s study is based on a survey of 10,000 households across 31 cities while most other estimates are based on extrapolations that include assumptions regarding the number of people who...
Unique visitors from countries
Unique Visitors from various countries
Usa 161.6 million
China 95.7 million
Japan 54 million
Germany 33.4 million
UK 32.4 million
France 27.8 million
South korea 26 million
India 25.2 million
Canada 23.7 million
Italy 17.7 million
(Via: Techcrun...
Some more ways for online marketing
Marketing by Internet:-
Search Engine Marketing
Search engines are the best way to promote your website. Just submit url to majour search engines such as Google, Yahoo, Hotbot, Msn, Altavista, Aol, etc. but, be aware of my above tutorials about how to submit url in search engines.
Directories
other way to submit url is in to directories. There are many directories are available for free such as dir.peksman.com, dir.profseo.com,dir.rankalert.net,...
Points to remeber for SEO
search engine submit url:-
Navigation and Layout
For search engine submit url it is required for your user to navigate website properly. Your users can go easily from home page to other pages. and every page should have sitemap and also your contact details for best search engine marketing.Simple and Clean
For better marketing of search engine friendly site you require to keep your site clean...
Ways for online marketing
Online marketing can be done by following ways.
Banner advertising : just put a banner in major portals and get your maximum traffic this a way to generate awareness about your newly or existing sites. It will be easy for you if you have a banner with popular portals such as yahoo, rediff or indiatimes.
Viral Marketing: This could be a way to generate awareness about your campaign or newly launched product. it could be done by...
ROI is very important for online marketing
Companies are affording tons of dollars in online marketing but it will be necessary for them to calculate ROI on every dollar spends. Online marketing would be a best and cheap way to promote your products and services but It will be necessary to understand finance part.
Let say you have a very small budget of 10,000 indian Rs. for online marketing now, question comes how you utilize this sum for your effective ROI. you have...
Online Marketing by forums
Forums
Best way to increase your website traffic by going in to forums. Easy to sign up and just ask or answer questions to other members and you will be rewarded with unique visitors to your website.
You may go to yahoo answers and then answers readers question by putting a link of your website then you can redirect your visitors to your site. There are lots of forums available for different categori...
Affiliate Marketing software
There are some software's available in the market for your help. You may be thinking that how i can do affiliate marketing with my website. but you need not have to worry because various software's will do job for you.
Software can work for you by managing affiliates. It can work for you by managing affiliates commission reports, affiliates leads and many more automatically.
Software's are easily available and you can download...
Virgin mobile online marketing strategy
Virgin mobile plans to for its site. The site will provide regular information such as tariffs, the different models of mobile phones on offer, and other features such as ringtones, wallpapers and game downloads exclusive to Virgin mobile handsets.
The website is targeting youth of india mostly. It will be best in its class and will appeal to youth.
They have launched banner ads across major portals such as Yahoo!, MSN, Rediff,...
Hindustan Unilever online promotion of lux
Hindustan Unilever has launched a special website called Magicofblack for its newly launched black soap - Lux Provocateur in January 2008.
Hindustan Unilever is using both offline and online medium to promote the site. It has launched a banner advertising campaign which is running across various portals like Zapak, MSN, Yahoo and Facebook. A special Facebook application called ‘Provocateur’ has also being released to...
Social Media Branding
As per Watblog.com article Social Media branding may be paid or non paid dependent upon what you are proposing.If you are commercial entity or a big brands then there are two options either you tie up with a small social media site and pay very little and promise them good traction from your association or pay some big bucks to get the big boys of social media in India.
Social Media Optimization is all about working...
Increase Your website traffic
A article from Marketing sherpa guides free seo tools to help you for finding better website traffic.
1. Google Advanced Search for finding which sites are linking to your competitors website.
2. Google Trends for finding the volume of keywords. use this tool for making good keyword strategy.3.Microsoft Advertising Adcenter use this tool for making good keyword startegy for only in MSN search.
4. Rank-checker use...
Best & worst method for online advertising
According to survey done my marketingsherpa.com paid search ads has got very good response in online advertising. For, online advertising methods behavioural targeting advertising got good response while pop-ups and pop-under advertising got worst response. Catch the whole survey Survey by marketingshe...
Page views and rates (Indian leading portals)
Page views (Monthly)
Rates (CPM)Year 2007
Rediff700 Million125 CPM
Yahoo600 Million200 CPM
Indiatimes400 Million125 CPM
MSN300 Million100 CPM
Sify150 Million100 CPM
Sulekha100 Million100 CPM
Weabduniya60 Milllion125 CPM
Indiainfo30 Milllion100 CPM
Indya20 Million150 CPM
NDTV80 Million125 CPM
Hindustantimes40 Million100 CPM
Cricinfo90 Million150 CPM
Money control50 Million125 CPM
(Source: Starcom Mediawest Group)
(Via: ...
Web 2.0 Business Opportunities
1) Brand building by promotions, events, advertising
a) Internet advertising on social media networks by banner advertising and demographically targeted audience
b) Viral marketing campaigns e.g. makaan.com 'kahani mein twist' viral campaign
c) Celebrity Branded Channels e.g. IBIBO's Ravi Shastri Sawaal Channel
d) Celebrity endorsed communities e.g. yahoo's Sunil Gavaskar podcasting Channel
e) Co-Branded events e.g. Saregama's...
Online Ad Performance
Online Ad performance Key points
- Placement of ad very important- Contextually targeted ads are getting better ROI- After that Behaviorally targeted ads are getting good ROI- Frequency of ads are important for effectiveness- Video Advertising are more likely to be understood
(Source: Marketingsher...
Online Advertising Networks India
KomliPubmaticTyrooGoogle AdsenseDGMPaypodOzone MediaSulekha Ad networkIndiadsAdsforIndians
(Source: Trak....
Small Web site Performance
According to Pubmatic which benchmarks effective cost per thousand impressions (eCPM) data from more than 3,000 websites on a monthly basis, eCPM averages for March 2008 were $1.18 for small websites, $0.34 for medium websites and $0.38 for large websites.
Small Web site segment: Less than 1 million page views per month.Medium Web site segment: Between 1 million and 100 million page views per month.Large Web site segment:...
Myspace India Strategy
For asking about your strategy for MySpace in India to Deep Malhotra, (Director of Sales, MySpace India)!Myspace try to build content, all Myspace media campaigns will be more related to building content.
For asking about focus to capture the attention of existing users or try to increase the pie!It has to be done more at the macro level where the government’ role important. On Internet there are plenty of websites, on mobile...
Online Advertising and ROI
As per Marketingsherpa article I am making few notes for what ads works and how to improve ROI. (Presentation for the year 2008).
- Online advertising is notices for 3 1/2 of 100 people comes to site
- Small targets and big budget or big targets and small budget which is important in online advertising? It depends on profit margins if you have a huge target but your profit margin is less than it does not make sense...
Thursday, August 4, 2011
Genres of Web 2.0
- Social Networks such as orkut, facebook, yaari, friendster, Minglebox- Media Online communities such as youtube, flickr, slideshare- Web 2.0 with transactional (web 1.0) business models such as online gifting, online photo printing & delivery.- Internet portals with web 2.0 features
(Via: Webyant...
Free classified site list
I have collected few names for online advertising. It will give you to promote your website for no cost. catch it now!!!http://www.blogger.com/goog_2077240413http://www.blogger.com/goog_2077240413http://www.blogger.com/goog_2077240413http://www.blogger.com/goog_2077240413http://www.blogger.com/goog_2077240413http://www.blogger.com/goog_2077240413http://www.inetgiant.c...
Global Web 2.0 Business Models
- Sell special services targeted community (linkedin)- Sell services to large group of SME's (Salesforce.com)- Sell data to partners (Facebook)- Get revenue share from transactions (Ebay)- Sell Advertisements (Google Adwords)- Sell Premium memberships (Flickr)- Sell your company (youtube)
(Via: Webyant...
Article Marketing Strategies
Article Marketing
Write online articles and submit it into various article directories for free and you will be rewarded online traffic for marketing of your website. It is very simple way to promote your website for without cost. but make sure that you will not copy anything.
You can write on your own words related to your products and services then visit various article directories such as ezinearticles.com and submit your...
Behavioral Targeting Advertising
I was found a good article for online marketing trends. Recently released study from Marketingsherpa shows Behavioral Targeting is finally making inroads generating next best results in terms of Return on Investment to contextual advertising.
Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made (which is...
Wednesday, August 3, 2011
Make Money Online Tips
Here are few ways to make money from your website!!!!!
- PPC Advertising Networks- Banner Advertising- Affiliate Marketing- Text link Ads- Create Email list- Offer Consultancy Services- Selling Templates- Selling Hardcover books- CPM Advertising- Monetization Widgets- Sponsored Reviews- RSS Feed Ads- Sell Premium Content- Sponsors for Single Columns or Events in your site- Creating Private Forums- Creating Job Boards- Getting...
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